Everything that’s in here are my actual interests, they weren’t based on trends or what was cool in the moment, or what was cool to the masses. For example motorcycles come and go in fashion, you see them all over photo ad’s and campaigns now, but it didn’t used to be like that. Really it was a year and a half of me daydreaming, what I would want this store to look like. I drew it on paper, pretty close to how it looks now. I’ve ridden motorcycles for a long time and I’ve always been into World War Two, and the styling of that era, I grew up with the music we play in the store. I knew that my place would be a better experience than most places you would go. I thought if I had a store that offers a service that I know people deserve, and the products that I want to wear, I would be comfortable watching them leave. That was the concept of the idea, and I knew that was unique to this store.